This time, it's about how loud music in bars encourages people to drink more, faster.
Loud Music In Bars Hastens Drinking
If you look at the parameters of the study, it looks like it's so narrow it would hardly count as scientific (only males, only 18-25, only pairs, only 8-ounce glasses of draft beer). But the speculative theories about why louder music encourages more drinking are interesting.
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